How it all began

Luc Kleynjans is diagnosed with diabetes. Instead of merely following medical solutions, he embarks on a broader journey, focusing on lifestyle. That personal motivation quickly grows into a shared vision.

Four founders decide to join forces and establish Yoboo. They believe that health should not be about discipline or guilt, but about desire, knowledge and achievable steps. Yoboo wants to help people in a way that is both scientifically sound and humane.

Yoboo develops the first versions of its lifestyle programmes and tests, including the Lifestyle Test and the Face Scan. Extensive experimentation takes place with coaching, workshops and digital tools. The focus is on small steps with a big impact on energy and well-being.

With support from VLAIO, Yoboo launches an R&D programme on lifestyle interventions, in collaboration with KU Leuven. At the same time, an initial pre-seed investment round is set up. This marks the beginning of a solid foundation for thorough innovation.

The first version of the Yoboo dashboard is launched, with a strong focus on ease of use and broad applicability. In 2023, a revamped interface with powerful analytics will follow. Yoboo grows with the needs of healthcare providers and companies, emphasising data-driven support.

Colruyt Group joins as a strategic investor. This collaboration strengthens Yoboo's social mission and opens doors to greater scale, a broader network and long-term impact. An important milestone in further anchoring Yoboo within the Belgian health ecosystem.