Luc Kleynjans is diagnosed with diabetes. Instead of merely following medical solutions, he opts for a broader search: what if lifestyle is the real medicine? This personal drive is rapidly growing into a shared vision.

Four founders decide to join forces and set up Yoboo. They believe that health should not be about discipline or guilt, but about enthusiasm, knowledge and achievable steps. Yoboo wants to help people in a way that is scientifically based and human.

Yoboo is developing the first versions of its lifestyle programs and tests, including the Lifestyle Test and the Facescan. There is plenty of experimentation with coaching, workshops and digital tools. The focus is on small steps, with a major impact on energy and well-being.

With the support of VLAIO, Yoboo is starting an R&D process on lifestyle interventions, in collaboration with KU Leuven. In parallel, a first pre-seed investment round is also being set up. This marks the beginning of a solid foundation for thorough innovation.

The first version of the Yoboo dashboard is launched, with a strong focus on ease of use and wide range of uses. A renewed interface with powerful analytics will follow in 2023, Yoboo grows with the needs of healthcare providers and companies, and focuses on data-driven support.

Colruyt Group steps in as a strategic investor. This collaboration reinforces Yoboo's social mission and opens doors to a larger scale, a wider network and long-term impact. An important milestone in further anchoring Yoboo within the Belgian health ecosystem.